Press

Building a strong culture within your team isn’t just a feel-good initiative. It’s a business imperative to cultivate a strong company ethos. 

City Orchard®, Houston’s craft cidery, is proud to announce the release of Strawberry Cider Fresca®, the newest addition to its popular Cider Fresca® lineup. Inspired by the juicy, refreshing flavors of Mexican aguas frescas, this vibrant pink-hued cider is bursting with the taste of fresh strawberries and crisp apples, delivering Big Fruit Flavors with a Texas Tilt™.

For any cidery, data is more than a back-end detail, it’s a foundation for smarter decisions in your sales. Leaning into key metrics to build lasting, scalable brands is important, and Cider Business heard from many cider producers on what they focus on to improve their retail sales. Here are five key metrics that these cideries are using to inform their business decisions and gain traction in a crowded market.

Hiring and onboarding your cidery’s tasting room staff is more than a quick training session on pouring technique and a rundown of the tap list. Instead, it’s a process that needs to be rooted in building confident and knowledgeable team members who can connect with every guest.